The Marketing Funnel – How to Visualize the Journey of Your Customers

The marketing funnel can be described as a visualization of the journey of your customers from finding information about your products to making a decision. This is one of the best tools you have to gather insight, identify bottlenecks, and then eliminate the bottlenecks.

Traditional funnels for marketing are broken in four parts that are awareness, interest consideration action, attention and consideration. These stages were modeled following the popular AIDA structure, however, they have been updated to reflect the current trends in consumer behaviour and the digital age.


Marketing funnels cannot be completed when there is no awareness. It’s the first stage towards becoming a client or customer. Your chance is to tell them the things you offer, who you are, as well as how you are able to assist them with their needs.

There are several approaches to this phase of your marketing funnel. The best strategy to use in this particular stage is to share details about your business which is informative and relevant and also interesting and engaging. It can be accomplished by using social media or blog content, or even webinars.

Direct mail is yet another successful method of getting the word out about your company’s name. To increase your awareness about your company and products, you can mail postcards , as well as fun, personalized stickers. You can also write handwritten notes with the logo of the brand you represent.

Social media is a great way to contact potential customers and clients, and help them share your services and brand to their friends and family. This will help build your following into a group of individuals that are active in your company, which could ultimately lead them to become ambassadors for your brand.

Marketing funnels evolve constantly. It’s vital that you monitor it continuously and analyze it in order to determine if there are any improvements for customers. This is a process that requires both quantitative and qualitative data. So, start taking note of these data to find out if you are gaining new leads or converts in the right methods.

This is why keeping your customers satisfied and providing them with the items or services that they want is essential to the growth of your business. This is measured through score of satisfaction with your customers and the rate of churn, repeat revenues and active customers.

There is no quantitative information but it is important to determine the level of customer interaction with each piece content. To track the CTAs are most effective in driving conversions, for example you could monitor the number of blog posts with them. This will give you the ability to determine which pieces of content are most effective in getting potential buyers to the next level in your sales funnel.


The”interest” phase is an ideal time to showcase your product’s strengths. The audience will evaluate your products and make a decision if they are interested in buying. Your product may be the best fitting.

In this stage, you need to be creative with your writing, and demonstrate to them why your product is worth their time and cash. An attractive landing page will show off your top qualities. It is possible to consider an live chat or FAQ page to help them answer any questions they may have before they commit to purchasing your product.

If you are able to manage it, then multi-channel marketing is an choice. The time of the inquiry is the perfect time for you to excel. You can re-engage visitors with messages and campaigns on social media with the right type of content to encourage people to go from a potential visitor to lead. You can monitor your customers’ progress, and make sure that they’re happy every step of their journey. Ortto, a CRM/analytics platform that allows you to observe how customers behave so that you can create appropriate marketing collateral.


The stage of consideration is when customers evaluate your product and make an assessment of whether it’s a fit. People can be waiting for weeks or even months , to determine whether they’re interested in purchasing the product or service. It is essential to offer helpful information and content that will aid in the process.

Considerations can also be a fantastic opportunity for brands to build brand awareness. This can be done by offering content relevant to their target audience, for instance comparing products and offering demonstrations or trial trials for free.

As they progress through this phase, brands are able to nurture leads through emails, more targeted content, case studies, and many more. It can also be used by brands to provide potential customers with information about the brand’s solutions.

Another way to increase your conversion rate in this point is to encourage clients who are already customers to spread the word about their experiences with their peers and industry contacts. This is among the most effective ways to drive repeat sales, and it can result with a greater average value for orders (AOV).

Having a well-established marketing funnel is essential for your business’s growth and success, but you need to remain flexible in your plans. The marketing plan you employ may have alter to stay ahead of changes in the digital world and more sophisticated customers.

If you have a greater understanding of the buyer’s journey, you can design more successful advertising campaigns that lead your potential customers from initial consideration to advocacy. To do this, you can design campaigns for each user based on their previous activities.

As an example, if someone is already familiar with your brand, they could join your social media accounts or sign up to an email list, or listen to podcasts. You can map these interactions to pinpoint the point at their journey and tailor your messages to them that correspond.

The blog post, How to determine your funnel for marketing gives more detail on how to design your funnel. In it, we’ll go over different models of the funnel for marketing and how to implement them successfully. The course will give you ideas to assist you in creating an efficient strategy that increases your revenue and conversion rates.


Conversion funnels enable you to visualise your customer’s entire journey. They can also show you why some people are more likely convert than other visitors.

Conversion funnels can serve as a useful tool in tracking and optimizing your internet marketing activities. Analyzing the performance of your funnel can enhance your customer experience and boost the sales.

Marketing funnels remain an ongoing project. It’s crucial to constantly improve your strategy in order to be ahead of ever-changing needs and preferences of your targeted audience. Engage your potential customers in a way that encourages them to purchase through this method.

This is the most important step in the customer journey that helps you build trust and connection with your customer base. Also, it allows you to establish an excellent relationship with your future customers to ensure that they’re more likely to make purchases from you in the future.

In this phase, you attract potential customers to your business or products via advertising, as well as other methods of marketing. Examples include blog articles and social media postings.

There are also offline marketing techniques to reach people who might be interested in your products in certain instances. If your target market is in a specific area or has a certain time frame, this could be one option.

For example, if you’re a food blogger selling cookbooks, then you can make use of your blog to attract potential customers who are searching for recipes. Then, you can use your newsletter via email or other tools to attract potential customers and convince them to buy.

Every conversion represents an opportunity to earn. A higher conversion rate indicates that your website is getting higher traffic and is not costing you, and that the visitors spend more time on your site and surfing through additional pages.

It is possible to track the rates of conversion of each stage of your marketing funnel through analyzing the data in your Google Analytics report. This information can be used in determining if your funnel is profitable.